Rochelle's median household income runs $63,373, noticeably below the $89,488 median across the wider service area we cover. In practice that means we see more opener calls here arrive late - owners running a grinding gear or a hesitating motor for an extra season rather than calling at the first bad noise, which turns a $150 gear fix into a full unit swap once the motor finally seizes.
The other factor is volume. Rochelle has roughly 3,953 households, a small slice of the 36,266 across the full area we serve, which is part of why no shop has ever set up here directly - not enough call volume on its own to support a local branch, only enough to justify a regular route from DeKalb.